Dr. Tom McGuire's Dental Marketing Program:
Marketing & Growing a Mercury Safe Dental Practice
Segment 1: How to Generate Patient Referrals from Health Practitioners
This Segment shows you how to contact Health Practitioners, the information you will need to give to them, and how to get referrals from them. Everything you need to know to implement this gold-mine of patient referrals is provided in the 1st Segment of my Marketing Program. To get started, Click on the appropriate links in the Table of Contents. The book and booklet will be Mailed to you upon request. Also, the Word Documents you'll need to Implement this Segment of my Marketing Program will be Emailed to you upon request.
Segment 2: How to Make Patient Education Profitable
This Segment shows you how cost-effectively educate patients, save time, generate new patients, and make patient education profitable. Everything you need to know to implement this revenue generator is provided in the 2nd Segment of my Marketing Program. To get started, Click on the appropriate links in the Table of Contents.
The book and booklet will be mailed to you upon request but in Segment 2, Introducing Dr. Tom McGuire's books, you will get Online access to the eBook version of both books. In addition, the Word Documents you'll need to Implement this Segment of my Marketing Program will be Emailed to you upon request.
Table of Contents
The Table of Contents, see below, contains links to the information that comprises Segments 1 & 2 of the Program. To get started click on the segment you want to review. I know you'll find my Marketing Program to be extraordinarily effective and we'll be happy to work with you and answer any of your questions. You can contact Susan toll free at 800-335-7755, or email her by Clicking Here, or call me at 877-363-1428.
Segment 2: How to Make Patient Education Profitable
Introducing health practitioners (alternative and traditional) to the vitally important relationship of oral to overall health is a goldmine of patient referrals. No doubt you've thought about this but I've found that most dentists have not understood how to effectively tap into this resource. The key to getting health practitioners to refer patients to your practice is to provide them with valid reasons why it’s in their best interest to do so.
I’ve learned that most health practitioners aren’t aware of how damaging gum disease and other oral health issues can be to overall health. Neither do they know how toxic the mercury vapor released from amalgams is - and how hazardous chronic mercury poisoning is to one’s health.
The reason is because they’ve never had access to information that clearly explains the amalgam – mercury – oral to overall health relationship. Once they understand it, they will readily see the benefits of encouraging their patients with amalgams to have them safely removed, have the status of their teeth and gums evaluated - and begin referring them to your practice.
Over the years, I’ve found that the most cost-effective way to do this is to provide them with my Booklet, The Relationship of Oral to Overall Health: What Every Health Practitioner Needs to Know, my book The Poison in Your Teeth: Mercury Amalgam (silver) Fillings . . . Hazardous to Your Health, and a personalized Cover Letter (see sample below). You can click on the link provided to read the information contained in the Booklet.
The Booklet and Book also emphasize that unless the practitioners patients’ oral health issues are diagnosed and treated, and the main source of mercury (amalgam fillings) is eliminated, the treatment they are providing will most likely never achieve the results they, and their patients seek.
The Poison in Your Teeth book contains studies showing health improvements in patients after their amalgams were removed and has 300 references, attesting to the book’s credibility. Every health practitioner to whom the book is provided will be grateful to you and he, or she, will quickly become a solid source of referrals and - most likely also become a patient.
Implementation: First select the health practitioners to provide books to - see recommendations in the next section. Then you can have a staff member hand deliver the Booklet, Cover-Letter, and Poison Book to the ones you selected. One of the keys to the success of this marketing strategy is following-up with a personal call to the health practitioners you’ve provided this material to. I also recommend providing an extra book for them to put in their waiting room.
The key to having the book generate referrals is to always stamp your contact information on the first page and inside the back cover of every book you give out - and in the appropriate segment of the booklet.
Note: Upon request we will email you this Segment of the program, including the Cover Letter as a Word Document, so that you can personalize it and add your contact information to it. (The booklets and books are available for purchase, at a quantity discount, through our office. Call Susan at 800-335-7755 to order and for more information. You can also email her by Clicking Here.)
I suggest you utilize my suggestions below to contact Health Practitioners and provide them with a package containing the Poison in Your Teeth book, the Booklet, and Cover Letter. Here are my recommendations:
Health Practitioners of Staff Members
Provide the package to the Health Practitioner of each of your staff, including your own.
Each staff member can hand deliver the package to their Health Practitioner.
Make sure the staff member lets each doctor know that you will contact them in 3-4 weeks to follow up and answer questions.
The obvious benefit of making a more direct connection is that the package will be sure to get to the Health Practitioner because it came from one of his/her patients. This will not only make it more personal but more effective.
Utilize Your Own Patients to Deliver the Package
Identify patients who wanted their amalgam fillings safely removed, understood the health implications, and were pleased with the outcome. Especially those who experienced improvement in symptoms related to chronic mercury poisoning.
Explain why you’d like them to provide the package to their Health Practitioners and ask them to deliver it to him/her at their next appointment. (Also have the selected patients read the booklet and provide them with their own copy of the book.)
Get the practitioners name from each patient and have your patient tell his/her doctor that you will personally follow-up with a phone call to the doctor.
Allow 3-4 weeks and follow-up with each Health Practitioner. Remember the Booklet and Book will provide the background education and you’ll only have to answer their questions.
This is an excellent way to make a more personal contact with Health Practitioners in your area. Having your mutual patient tell his/her doctor that they had improvement in their health symptoms after the amalgams were removed is Critically Important. This will be a very powerful introduction to what you want them to know. The booklet/book will also further the doctors education in this area.
I'm sure you can appreciate what a valuable, and continuous, source of patients this will be for your practice. It won't take many practitioners referring patients to you to make this the best possible source of patients you can have.
Other Health Practitioners
If needed, you can also provide the package to other Health Practitioners in your area. I suggest you start with Alternative Health Practitioners.
Have a staff member call the practitioners office and tell the receptionist who you are and that you will be mailing/delivering a book to the doctor. Let her know the doctor can call you if he/she has any questions but that you will also follow-up with a phone call to discuss it with him/her.
Follow up with a personal call in 3-4 weeks.
All of these approaches will be effective but the first two will be much more personal and I suggest you focus on those first. I encourage you to personally make the follow-up calls as that makes it ‘doctor to doctor’. Once the practitioner is committed to referring patients to you I recommend that you tell them you’re willing to provide Poison in Your Teeth books to his/her office to give to the patients he will be referring to you. You can also suggest that they keep a book in the waiting room. (I encourage you to be creative in your approach and please contact us if you have any questions about implementation as we'd be more than happy to work with you or you staff.)
John Filling, DDS
000 Dentist’s Plaza
Dentist Town, CA 00000
Dear Dr. Smith,
As a dentist who is Mercury Free and Mercury Safe, I care about my patients’ oral and overall health. We now know there are a number of oral health issues that can severely stress the immune system and dramatically affect overall health. They include gum disease and chronic mercury poisoning from the ongoing exposure to mercury vapor released from amalgam fillings.
I know you will be interested in how these oral health issues can affect your patients’ overall health and how it may not be possible to effectively treat your patients until these issues have been dealt with.
In order to help augment your understanding about this important subject I’m providing you with a Booklet, The Relationship of Oral to Overall Health: What Every Health Practitioner Should Know together with a Book; The Poison in Your Teeth: Mercury Amalgam (Silver) Fillings . . . Hazardous to Your Health. Both were written by Dr. Tom McGuire, a leading authority on amalgam fillings, chronic mercury poisoning and mercury detoxification.
The Booklet will introduce the specific oral health issues of concern and Dr. Tom’s book will provide you with the information you’ll need to fully understand the harmful effects mercury, from amalgam fillings, can have on a patient’s health. I know you‘ll find the information in the book vitally important, not only for your patients but also for yourself, your family and your staff.
My advanced training in these areas allows me to identify and treat all of the oral health issues of patients you refer to me. Working together to provide a ‘Whole Body’ diagnosis and treatment of our mutual patients is a great opportunity for us to help bridge the gap between the dental and medical professions. Everyone involved benefits and your role in this is not only minimal, but is clearly explained in the Booklet.
You’ll find my contact information below and in the Booklet and Book. I’d be happy to set up a time to talk with you and answer any questions you may have.
Your name and contact information
(Upon request we will email you this letter to you in a Word Document so that you can personalize it on your own stationery and add your contact information.)
Segment 2: How to Make Patient Education Profitable
The key to Making Patient Education Profitable is to utilize two of my books to educate your patients - away from the dental office. The sections below will explain why and how to cost-effectively use my books to make this happen. I'll provide you with links to read them online but we will be happy to send you complimentary printed copies of them.
I consider Patient Education to be a Powerful and Creative component of promoting your practice. In this Segment of my Marketing Program I discuss the value and importance of becoming the Education Dentist. This is one of the 2 areas of Patient Education I consider critical to Marketing and Growing your practice, along with Mercury Amalgam Fillings.
My cost-effective marketing strategy evolved from learning that while I had to “treat patients at the dental office", I didn’t have to "teach them there”. This segment focuses on Patient Education and how to utilize it to:
educate new and existing patients Away From the Dental Office and save you - and your staff - time
generate new patients
make Patient Education Profitable.
Offering effective patient education will demonstrate a clear distinction between what you provide your patients and what other dentists in your area are offering. This will give you a significant marketing/word-of-mouth Edge and allow you to promote yourself as the “Education Dentist”. But to make this work, you need a new approach to providing education material to your patients - an approach that is readily perceived as being unique and of value to your patients, and will actually make a difference to their oral and overall health.
Note that I’m not speaking about generic pamphlets, the ones provided by dental product companies, that most dental offices use to educate their patients. They not only don't work - but they don't make you 'Stand Out'. But once you make your approach to patient education unique, patients will acknowledge that you are different from all the other dentists they’ve gone to - and that is the KEY to successful marketing.
There are two-parts to my Patient Education Program. The first is to utilize my Booklet to learn how to educate your patients about Oral Hygiene. The second is how to inform patients about the Mercury Amalgam issue. BTW, your hygienist will love this approach and I encourage you to have her read the booklet and Healthy Teeth - Healthy Body book..
The Booklet; How to Make Patient Education Profitable will explain to you, and your hygienist, how to easily and cost-effectively utilize my book Healthy Teeth - Healthy Body: How to Improve Your Oral and Overall Health to educate your patients about oral hygiene - away from the office.
Doing so will result in a significant source of patient referrals and turn your approach to Patient Education into a time-saver, practice-builder, and an effective revenue generator. Your patients and your hygienist will love the Healthy Teeth book and I recommend you also provide a copy to each member of your staff. In addition, make certain every implant and periodontal patient gets a copy, along with all full mouth reconstruction cases.
I guarantee that when you use this book for patient education you’ll find that 99% of your patients will never have received this information, in this way, before. The outcome will be a tremendous increase in word-of-mouth promotion; the best kind of patient referrals. If you haven't already, I encourage you to read both the Booklet and Book and you'll quickly understand why my Education Program will be so valuable to your practice.
Note: The Booklet is also available in a printed version and we can mail a copy to you upon request by calling 800-335-7755. You can also read the Booklet online by Clicking Here. If you haven't yet read Healthy Teeth - Healthy Body you can Click Here to access the eBook version - or you can call us at 800-335-7755 and we'll send you a complimentary copy of the printed version. Dentists listed on my Mercury Safe Dentist Directory also receive substantial discounts on all of my books and booklets.
There are three areas where my book, The Poison in Your Teeth: Mercury Amalgam (Silver) Fillings. . . Hazardous to Your Health will not only educate your patients about this important issue, but be a very cost-effective practice builder, revenue generator, and time-saver for you and your staff. Here are my suggestions. Provide the book to:
Everyone who wants to have their amalgams safely removed but especially to those who still have questions about removal. Often these questions require time consuming answers and providing the Poison in Your Teeth book to selective patients means that the time saved will, in effect, generate more revenues. In addition, the book will be passed around resulting in an increase in referrals to your practice.
Existing and new patients who still have amalgam fillings, but haven’t requested their removal. Many of these patients either don’t know about the health hazards related to mercury released from amalgams, or they are uncertain, or even skeptical.
Every female patient with children of child-bearing age. Chapter 6 in the Poison in Your Teeth book: The Fetus, Nursing Baby and Child clearly explains the value and importance of providing the book to this group of patients.
The long-standing dilemma for Mercury Safe Dentists is that they’ve been pressured to “not” initiate the conversation about the potential health hazards of mercury released from amalgams. Using The Poison in Your Teeth to educate patients will provide them access to this information, from a credible third-party source.
Doing so removes the state board 'pressure' and shows your only involvement has been to fulfill your responsibility to educate your patients about issues related to their oral and overall health; leaving patients to make their own decisions. Those who receive the book will also pass it around and tell their family and friends - increasing word-of-mouth referrals.
What makes this approach so successful is that a Zogby Poll showed that a majority of the population do not know that mercury is the major component of amalgam fillings. It also showed that they wanted to be informed and if they knew mercury was the major component they would be willing to pay more to have the mercury amalgam fillings safely removed and replaced with a safer material. Click on the link to see the results of this study and why it is so important for you to get this information out, http://www.mercurysafedentists.com/dentist/mercurypoisondvd
Note: If you haven't yet read the Poison in Your Teeth: Mercury Amalgam Silver Fillings . . . Hazardous to Your Health, you can access the eBook version at /ebooks/Poison_eBook.pdf or you can call us and we'll send you a complimentary copy of the printed version.
The Booklet is also available in a printed version and we can mail one to you upon request by calling 800-335-7755. You can also read the Online version of the Booklet at http://www.mercurysafedentists.com/healthpro (This is the same booklet that is a part of Segment 1 of my Marketing Program: How to Get Health Practitioners to Refer Patients. Dentists listed on my Mercury Safe Dentist Directory receive substantial discounts on all of my books and booklets.
Return to Segments 1 & 2 Table of Contents
Segment 3: Patient Handouts to Educate & Promote Your Practice
Segment 4: Educational & Promotional Links to Your Website
Return to Marketing Program Homepage Table of Contents
Susan, OM & Marketing Director
Click Here to Email Susan
Tom McGuire, DDS